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Where natural blonde hair is most common in Europe

Credit: vividmaps.com Across northern Europe you see the largest shares of naturally light hair . Finland is near 80%, Sweden is around the high 70s, and Norway is in the mid-70s, while Estonia and Iceland commonly appear near 70% in these overviews.  What you’re looking at on the map is the outcome of a few simple biological facts and a long human story . Hair colour depends on two main pigments made by the same cells that give skin its colour. Eumelanin produces dark tones and pheomelanin gives red–yellow tones; the relative mix of those pigments is what makes someone’s hair look blond, brown or red. Variants in the MC1R gene and other genes shift that balance and so play a major role in where pale and red hair are more frequent.  Why do lighter shades appear so often in the north? Scientists point to an ecological advantage combined with history. In places with weaker sunlight, lighter pigmentation helps with vitamin D production. This selective pressure, combined with ...
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Frank Lloyd Wright's Usonian Homes Built Sustainability Into $5,000 Houses

Living surrounded by nature isn't just nice to have. It's something humans actually need. City dwellers keep plants on their windowsills for a reason. Apartments near parks rent for more money. Cut off that connection to green spaces and people start feeling pretty miserable pretty quickly. Usually we try to bring nature indoors. A few potted plants here, maybe a view of trees there. But some architects do the reverse. They stick the house right in the middle of nature instead of trying to cram nature into the house. We wrote about Fallingwater before, that wild house Wright built over a waterfall. That's the dramatic version. But Wright had another idea that was less dramatic and way more practical. During the Great Depression, he started designing what he called "Usonian" homes. The word itself came from geographer James Duff Law. Wright hated that "American" technically means anyone from Canada to Chile, so he needed a term that meant just the United...

Gold Running Out? What Happens When We Reach the Bottom of the Mine

Gold has this unusual combination of properties that made it valuable to pretty much every culture that encountered it. It won't rust. It doesn't corrode or lose its shine sitting in a vault for centuries. And because it's dense, a small piece carries real value—you could slip your wealth into a pocket. Ancient cultures caught on fast. Gold became money, adornment, power. We use gold for the same purposes now—jewelry, currency reserves, plus newer applications in electronics where reliability counts. But here's what's changed: humans have been mining gold for thousands of years, and we've taken most of what was relatively easy to get. So what's the actual situation with remaining deposits? Take all the gold ever mined and melt it together. You'd get a cube about 22 meters on each side—roughly a four-story building. What's still underground in reserves we can actually extract? A cube closer to 15 meters. Visualization created by Visual Capitalist (Br...

Women May Need Less Time Exercising Than Men to Lower Heart Risk

A new study found that women with no history of heart disease can decrease their risk of disease with about half as much exercise as men.  A new analysis of wrist-worn activity trackers and medical records from the UK Biobank looked at more than 85,000 adults and followed them for several years; the headline result is simple: in this sample women reached the same drop in coronary heart disease risk with far fewer minutes of moderate activity per week than men — roughly 250 minutes for women versus about 530 minutes for men to get a similar ~30% reduction . That sounds surprising until you remember two things: first, the study used objective device data (not self-reported exercise) collected in the UK Biobank project, which makes the activity measures more reliable than surveys; and second, biological differences (hormones, body composition, how tissues respond to exercise) can affect how a given “dose” of activity changes risk. The study authors and multiple news outlets empha...

Cleaning Your Showerhead: Why Baking Soda Works Better Than You'd Think

See that white crusty stuff building up around showerheads ? It's limestone deposits from hard water. They plug up the spray holes, which cuts your water pressure. Bacteria like growing in there too. Your shower gets weaker, the spray pattern turns uneven, and suddenly it takes forever to rinse conditioner out. Most people grab whatever's under the sink. There's probably something better sitting in your pantry right now—cheaper and easier on both you and the environment. Baking soda showed up in American kitchens in the 1840s. For a long time, people just used it for everything—baking, cleaning, deodorizing. Then companies figured out they could sell you ten different products for ten different jobs. But the chemistry that makes baking soda work hasn't changed, and understanding it might make you reconsider how many bottles you actually need. What Makes Baking Soda Work? Sodium bicarbonate . That's the chemical name, formula NaHCO₃. They make it industrially through...

What If Countries Followed Rivers Instead of Political Borders?

Political borders follow wars, treaties, and colonial deals. Rivers follow gravity. These two systems rarely line up, and that creates serious problems for water management. A cartographer at VividMaps recently made this problem visible by creating a world map where countries follow river basins instead of political boundaries. The familiar shapes of continents break apart into entirely different configurations. Countries get renamed after their rivers: Amazonia, Congolia, Mississippia. Water systems operate as unified wholes, but we chop them into pieces with arbitrary political lines. Rivers don't stop flowing when they cross from one state into another. Pollution released upstream doesn't magically disappear at a county line. Floods don't respect jurisdictional boundaries. The Amazon basin covers 5.9 million square kilometers (2.3 million sq mi)—roughly two-thirds the size of the United States. But it gets divided among nine countries, each making its own decisions abou...

The Countries Most Addicted to Screen Time

Screens have become our default. Work happens there, socializing happens there, killing time happens there. We've built entire lives around these glowing rectangles without really deciding to. Vivid Maps recently visualized DataReportal's global data on average daily internet use by country. The numbers are staggering. South Africa leads at 9 hours and 38 minutes online per day. Brazil follows at 9:32. The Philippines at 9:14. That's over a third of every day - sleep included - spent looking at screens. And remember, averages hide extremes. Plenty of people are spending even more. The patterns shift when you separate mobile from computer use. In the Philippines, phones eat up more than 5.5 hours per day—nobody else comes close. South Africa's the opposite story: about 4.5 hours daily on computers, which puts them at the top of that list. You could shrug and say this is just modern life. And in many ways, it is. But these habits carry costs we don't usually conside...